A Small Yet Mighty Step I’ve Taken to Get Myself Credit as an Editor
When I first started working as a freelance copy editor in 2014, getting recognition for my work was furthest from my mind.
What was front and center was getting work. Any kind, any pay.
Then I began working as full-time copy editor at Time Out New York and learned the pleasure of having my name included in the masthead of every weekly issue.
The cover of the last TONY issue I worked on in January 2018
My name in the blurry masthead of the last TONY issue I worked on in January 2018 (four up from the bottom)
So it’s surprising even to me that I didn’t push for my name to be featured on clients’ projects when I again began freelance editing in 2018.
I copyedited fiction manuscripts whose authors mentioned their developmental editors but not me. I copyedited regularly for well-known content agencies and Fortune 100 businesses that never included my name anywhere on the multimedia content whose language I fine-tuned.
Occasionally I thought it would be nice to receive recognition, but I never did anything about it. It was just how the industry worked, I thought.
Of course, I named my clients (at least, all those who didn’t require me to sign an NDA) on my LinkedIn page and website.
But I realized I was missing out on referral opportunities by not having my name on the projects themselves.
At least one client has told me that he contacted me because he saw my name on a project he admired.
Clearly, getting credit matters.
This year, I’ve made a point of asking clients to feature my name.
So far, the response has been along the lines of: “Happy to! I’m sorry we didn’t think to do it sooner.”
My bio in the bottom left corner of Oatly’s
Freelancing is challenging in many ways—mainly in that any success you have, or don’t have, is entirely on you. Would I have learned to advocate for myself as well if I weren’t a freelancer whose livelihood depended partly on getting credit? Probably not!
What small yet mighty step can you take today to receive credit for your work?
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Hi, I’m Jaime, editor and owner of Pristine Editing LLC. To get to know me better, and for more editing tips, sign up for my quarterly email newsletter! You can also follow me on LinkedIn and Instagram. And don’t miss out on my free style guide template.
2021 vs. 2022: My Business by the Numbers and Beyond
Coming at success from another angle. Plus, my 2023 word of the year.
Photo by Susan Holt Simpson on Unsplash
Year 2022 looked very different from Year 2021.
(And Year 2021 looked very different from Year 2020 — isn’t freelance fun?)
Before I dive into all that, I want to acknowledge that January 8 was my freelance anniversary. I left my role as national copy chief at Time Out North America in 2018. I have been freelancing full-time for FIVE YEARS.
Not only that, but freelancing full-time is the longest job I’ve ever held 😮
It boggles the mind. Every year I’ve freelanced has looked so different.
That said, here is what I’ve been up to in 2022, and how it compared to 2021, by the numbers.
Note: By the numbers, 2022 was not as successful as 2021. Below, I talk about looking at success from a different angle.
🟣I edited 1,268,571 words, compared to 1,365,228 in 2021.
🟣I made about $1,000 less than in 2021.
🟣I gained 2 new clients (a one-timer and a returning), whereas I gained 8 new clients (all returning/regular clients) in 2021.
–In 2022, 1 new client was from a referral, the other was from a job posting within a network I belong to.
–In 2021, the 8 new clients were from:
Upwork (2)
social media (2)
an application I completed in 2018 (1)
referrals (3)
🟣I grew my email list from 24 to 44 (in 2021 I started from 0).
🟣I increased my Instagram following by 114 people.
Okay, now let’s take a look without numbers. Here’s my reflection on both 2022 and the definition of success.
Whereas 2021 was all about challenge and business growth, my 2022 word of the year was balance. And I practiced it. I traveled across the country nearly the entire year, moving every 10 to 21 days from April through December. I visited friends and family I hadn’t seen in ages and went to places I had never been to (my email subscribers know where I went!).
I made less money in 2022 than in 2021, partly as a result of my constant travel. Once I knew what my income would be, disappointment crept in because after doubling my income from 2020 to 2021, I expected to make even more money the following year. Yet in January 2022, a big client I had acquired in mid-2021 told me it was ceasing content production and no longer needed me.
That hurt. Not only did my monthly income significantly decrease right away, turning my optimistic financial projection for the year into an unlikelihood, but I was *shook* over how easily I lost a client I had worked so hard to get the year prior. I realized lead generation and client acquisition will always take up a portion of my time, and that idea exhausted me.
Still, when I took a deeper look at my year, here’s what I saw.
I made less money in 2022, but not by much, and I edited fewer words. Considering I lost a big client, that’s a good outcome.
I didn’t gain as many new clients as I didn’t focus on client acquisition as much. However, I deepened my professional relationships with existing ideal clients who I expect will need me for a long time, setting the stage for a strong year. (Two of them approved rate increases for 2023.)
My Instagram followers increased slightly, but I gained new followers even during my accidental leave of absence from the platform from September to January. And my email list increased without much effort from me, which means the lead magnets and systems I created last year are working for me even when I’m not.
Taking all of that into account, I thought about what I wanted from 2023 and the word that would encompass those goals. Here’s what I landed on:
My 2023 word of the year is intentional.
I want to tackle one carefully selected project at a time, one that will actually lead me to ideal clients and provide value and isn’t just something others say I should do.
I want to find ideal clients who want to work with me on a regular basis for the long term.
I want to connect with other freelancers to find great clients and build a community that I can consult when I need advice (and vice versa).
After two years of willy-nilly activity—launching multiple projects simultaneously in 2021 and hopping from place to place in 2022—I want to be very intentional about what I give my time to.
And I can’t wait to see what that brings by the end of the year.
Enjoy this post? Buy me a coffee in support.
Hi, I’m Jaime, editor and owner of Pristine Editing LLC. To get to know me better, and for more editing tips, sign up for my quarterly email newsletter! You can also follow me on LinkedIn and Instagram. And don’t miss out on my free style guide template.
5 Things I Learned After 5 Years of Freelancing
Conclusions I’ve come to
Photo by Ryan Graybill on Unsplash
January 8, 2023, marked my fifth anniversary as full-time freelancer.
In January 2018, I left my role as national copy chief of Time Out North America in NYC. I had been freelancing on the side for a few months but decided to retry it full-time; freelance editing was one of my jobs when I first moved to NYC, but I knew next to nothing about the magazine publishing world at the time, which made navigating freelance quite difficult. (What pay rates are good pay rates? When is a client’s expectation standard or unreasonable? What does an edit for this type of project usually involve?)
Five years in, I’m still learning a whole lot, but I’ve amassed a humble collection of lessons.
Giving 100% to every project is the best way to get new clients.
The past two years, I’ve experimented with many methods of lead generation and client acquisition. I launched social media, my website, and my newsletter. I applied to jobs on Upwork, LinkedIn, and Indeed. I cold-pitched. Far and away, the best method is referrals.
Of the 12 clients who paid me in 2022, 50% were from referrals. Whereas I worked hard to get the other 50%, all I had to do to get these referral jobs was to do my best on paid projects. In 2021, I landed a big client who hired me because a staffer there had gotten a referral from someone I worked with three years’ prior on a one-time project. Never underestimate the power of providing quality work.
Clients love knowing a reliable person who delivers quality work because it makes them look good to recommend me to their connections who need editing or writing services.
Being a freelancer has made me a more valuable hire.
Working in a more traditional, one-company role, I did my part but never learned how the departments outside of my immediate orbit operated. I was more concerned with my own tasks and responsibilities and didn’t understand the full picture.
As a freelancer, I do invoicing and budgeting, project management, marketing, copywriting, contracts and client acquisitions…in addition to my core services of editing and writing. I have grown so much, and my knowledge of business operations has vastly increased, as has my respect for how businesses of more than one person function 😂
Freelance is a constant experiment, and you have to be comfortable with that to do it.
You might reach a plateau in a full-time, one-company role, but that will never happen in a freelance role.
For me, every year of freelance has looked different than the one before it based on my attitude, my finances, my clients, my accompanying lifestyle.
That’s what most freelancers love about their work. It evolves along with them. It is never finished. I have a long list of things I would love to be doing in my business, each of which will bring a new facet or layer to my work.
The fluidity of freelance can be frustrating and nerve-racking, but it’s exhilarating too. Time never drags; my days fly by.
You can travel while working remotely, but to grow, staying in place is best.
I freelanced full-time for eight months in NYC before I took it abroad. From September 2018 to August 2020, I traveled to Mexico, Cuba, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Peru, and Chile. I moved every two days to three weeks, expect for the last 4.5 months, which I spent in Coyhaique, Chile, and I worked on my laptop the whole time.
I maintained my existing clients but never attempted to get new ones. It wasn’t until I came back to the States to live in my parents’ house during the pandemic that I had endless time to take online courses, create an online presence, and build my client roster.
I never would have had the time (or the desire) to do that as a backpacker. Staying on one place was the only way to focus on it. (And my income doubled from 2020 to 2021 as a result.)
Contracts come in handy before you even use them to take legal action.
They filter out questionable clients.
Once a person contacted me out of the blue to hire me for a project I had never done before. We talked on the phone and she was pleasant, although she seemed slightly unsure of what she wanted. We sent several emails back and forth before agreeing to collaborate.
I sent her the contract and never heard from her again. I consider it a blessing!
2. They help you nail down specifics with clients.
It’s impossible to complete a project well if you don’t know exactly what you’re supposed to be doing. Adding all the project details and expectations to the signed contract encourages each party to be clear.
If you’re writing blog posts for someone, talk about word count, deadlines and frequency, time/pay limits, pay rate (flat fee or hourly?), the onboarding process (will you do a trial period with the option to go your separate ways if it doesn’t work out?), style and voice…everything.
BONUS LESSON
Your relationship with the people you work for will fundamentally change for the better.
I may not have coworkers anymore, but some relationships with my clients border on friendship. Two clients have been with me for nearly six years, and a few more are approaching two years.
By freelancing, I knew I would never have to be pigeon-holed into one role. But I never realized how my professional life would improve by collaborating directly with clients.
As a freelancer, I see the impact of my work. When clients appreciate my contribution, they tell me so. Sometimes when I’m experiencing some imposter syndrome, I read testimonials from clients and am reminded that I’m very good at what I do.
Enjoy this post? Buy me a coffee in support.
Hi, I’m Jaime, editor and owner of Pristine Editing LLC. To get to know me better, and for more editing tips, sign up for my quarterly email newsletter! You can also follow me on LinkedIn and Instagram. And don’t miss out on my free style guide template.